Cafe2U Competition Supports Franchisees
Monday, September 8, 2008 at 4:25PM Cafe2U.co.uk franchises all over the UK took part in a national survey and competition this month, and managing director Tom Acland personally delivered a number of the hundreds of prizes, including the first prize of a massive Toshiba LCD TV.
Regular customer Stephanie Oxley from Harrogate won the 37 inch TV in the competition run by the mobile gourmet coffee franchise, who’s distinctive gourmet coffee van pays a daily visit to the insurance broker’s offices where she works.
Stephanie was one of 25 finalists in the national competition that attracted more than 3,000 entries from as far afield as London, Scotland and Northern Ireland, and was picked for ner novel entry as part of the I Love Coffee promotion. Stephanie was the lucky winner of the £750 first prize.
The runners up all received ipods, and the company also gave away hundreds of key rings as lesser prizes, all paid for by Cafe2U.co.uk centrally and at no cost to the franchisees. The company is investing heavily in marketing support for it’s rapidly growing network of more than 30 custom built coffee vans all over the country, and also provided press support for the presentation.
Tom Acland, who brought the Cafe2U.co.uk concept from its birthplace in Australia is busy planning the firm’s next promotions. “ Supporting the brand on the ground is central to us growing our franchisees core trade, and we are planning an even bigger promotion with lots of really fun and exciting prizes to help keep sales growing in the autumn,” he said.
Harrogate Cafe2U.co.uk franchise owner Ian Stewart, a familiar visitor to many of the town’s offices and business parks in the eyecatching bright red mobile coffee shop, helped to deliver the first prize.
“It was a great promotion that has generated a lot of goodwill, and got everyone in the offices talking and competing for the prizes,” said Ian Stewart. “We saw a rise in the number of regular buyers on our route almost immediately, and it was a bonus to have the PR and press attention of the first prize winner being from my round,” he added.
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Reader Comments (1)
The competition looks to have been a success in subsequent years for the UK... they might want to think about doing this for their Australian coffee franchises.