B2B Franchise Supports Local Restaurants

Orca Local is capitalising on recession-hit Britons’ desire to cut spending on eating out.

As a franchisee for the B2B franchise you can sign pubs and restaurants up to the ORCA Local Key Card scheme, so they can offer exclusive promotions and discounts to their customers.

A report from industry body QuickBite found that, despite the economic uncertainty, customers are continuing to spend at local restaurants, with 68% of those surveyed saying they would be eating out as often this year as they had in 2008. But they are keener than ever to reduce the cost of eating and drinking out.

The MD of ORCA Websites, Dean Watmough, says: “ORCA Local is popular with local businesses because we are providing a genuine, measurable and extremely effective online marketing strategy that enables our clients to promote themselves more effectively.

“People are still eating out, but ordering less, sharing dishes and buying wine by the glass rather than the bottle. So they now have to serve more customers to earn the same as six months ago.”

Pubs and restaurants that joined the scheme are promoting ‘half price main meals on Mondays’, ‘25% off all drinks on Tuesdays’ and ‘Two-for-one meals’ to ensure an increase in trade at traditionally slower times of the week.

Dean adds: “It’s reassuring that customers are still supporting local restaurants. Local businesses are the lifeblood of everyone’s community, it’s vital that as consumers keep our spending local.”