Cartridge Refill Franchise Unveils Livery

Cartridge World, the ink cartridge refill franchise, has unveiled the new branding on its fleet of vans, which uses an innovative latex wrapping technique.

Courtesy of award-winning vehicle graphics specialist Raccoon, the new livery is designed maximise brand awareness on the road.

Three Peugeot minivans bearing Catridge World’s trademark yellow branding were unveiled at Cartridge World’s annual gala dinner last month.

Raccoon, which also offers franchise opportunities, have designed imagery that conveys the environmentally friendly nature and quality of its catridge printer service.

Raccoon will work with Cartridge World’s franchise support team over the next two years to extend the branding over the entire 200-vehicle fleet.

“Through vehicle wrapping, our customers can use their own branding and company colours to extend their key messages onto fleet vehicles meaning messages are not only conveyed to existing customers, but also to new ones,” explains Richard Clark, Raccoon’s managing director.

“We’ll be working closely with Cartridge World franchise support to proactively market this service to all franchisees, who will be able to visit any one of our dedicated vehicle wrapping centres located in strategic locations across the UK.”

An independent survey commissioned by 3M has shown vehicle wrapping presents the lowest cost per capita of any other ambient advertising tool including billboard, direct mail and radio.

“At a time when every penny spent on marketing must show a tangible return, vehicle advertising represents a viable, cost effective solution,” Richard continues.

“We can offer a performance guarantee of up to five years, after which time the wrap can be fully removed without damaging the vehicle’s original paintwork. We are the UK’s only approved 3M vehicle wrapping specialists and are currently able to offer warranties in accordance with their industry leading ‘MCS’ programme.”

Mark Holland, UK General Manager of Cartridge World, said:

“We selected Raccoon as our fleet vehicle wrap partner due to its use of 3M quality products and its performance guarantee.

Cartridge World prides itself on offering our customers high quality products with a full performance guarantee so we expect the very same from our suppliers.

“Fleet vehicles will be used by our franchisees to deliver and collect cartridges from their customers as part of Cartridge World’s business to business programme. It is important all customers, and potential customers, are aware of this service and as such, we have worked closely with Raccoon to ensure the vehicle design is clear, concise and, most of all, eye-catching.”

Raccoon has a strong commitment to the environment, and as such uses non-solvent, eco-friendly ink throughout its production process.

The water-based latex inks release zero emissions during production, and all customers can use Raccoon’s innovative end-of-life recycle process following removal of the wrap.