A professional footballer is the latest franchisee to join Live4Soccer.

Greenock Morton FC captain Allan McManus has bought the rights to the Glasgow area of the football franchise.

It’s a real coup for the sports retail franchise.

Only a month into the job McManus, who has also played with St Johnstone and Hearts, where he played in the Scottish Cup Final, has already secured deals to supply football equipment to some of the top clubs in Scotland.

Allan thoroughly researched the market and quickly identified the gap filled by Live4Soccer.

"I can offer a service that is not available anywhere else,” he says, "along with a product range that can satisfy the needs of any football club, from local grass-roots teams through to top-flight professional clubs."

Allan also has a qualification as a mortgage advisor but as soon as he saw the downturn in the housing market he began looking for a business he felt would be recession-proof. With year-on-year growth in the football industry the opportunity to become a Live4Soccer franchisee could not have come at a better time.

The new season and huge build-up to the 2010 World Cup bode well for revenues in an industry where demand is always strong.