Fitness Franchise Lands in Middle East
Thursday, February 4, 2010 at 3:58PM énergie Fitness Club has launched in the Middle East.
Located in Doha, Qatar the fitness franchise’s first centre is a £2m facility boasting state-of-the-art cardiovascular and resistance equipment, dedicated boxing/combat studio, locker rooms, private personal training studio, a VIP locker room, as well as dedicated customer amenities and services.
The opening will also bring énergie’s unique empower programme to the Middle East, which offers a six-week results guaranteed fitness solution as a means of introduction to a fitness club.
The club opening is part of a number of new clubs being opened in Qatar and across the Middle East during 2010. The expansion plans for énergie Group in the Middle East are headed by Operations Director Nad Miyan.
“The response to the energie fitness club concept in Qatar has exceeded our expectations and budget,” says Miyan. “We opened the club with 750 members and enquires are at unprecedented levels.”
The énergie group is the market leading fitness and wellness franchise in the UK and has launched global expansion plans with clubs opening across the Europe, Middle East and Africa. Énergie has an active master franchise recruitment drive, looking for like minded businesses to develop the range of énergie niche brands worldwide.
Jan Spaticchia, énergie CEO is delighted with the opening in Qatar.
“This is a momentous time for the énergie group and completes a vision I had many years ago,” he says. “We have great plans for Qatar and the Middle East which we believe will grow with the same success as we have had in the UK.”
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Reader Comments (1)
This is great news for the franchise in such a traditionally hard market to sell in. Sales Training