Beauty Franchise Prepare for Busy Season
Wednesday, April 28, 2010 at 11:21AM 
Beauty Call Ltd now has five hair and beauty franchise owners up and running in time for a busy bridal summer.
206 weddings have already been confirmed for 2010, comparing this to 240 bookings overall in 2009, it’s shaping up to be a successful and busy year.
The head office has split the UK into postcode areas and the current franchisees look after their own postcode areas.
The Beauty Call website is processing over 100 wedding and event enquiries each month, as last minute as next week, and as far in advance as summer 2011.
These enquiries are passed straight onto the franchisee looking after the area where the job is taking place. The franchisee can then choose to either do the job themselves or sub-contract it out to one of the artists on the Beauty Call books.
The head office team is pushing forward with its national marketing plan, aspiring for that ever important number one ranking on Google organic listings. The company runs Google Ad Words campaigns, targeting the franchised postcodes and placing adverts and editorial in the national wedding magazines.
The franchisees are developing their own local marketing plan, building links with weddings venues, bridal shops and photographers, as well as placing adverts in local directories and magazines and attending wedding fairs to pick up new business enquiries.
Beauty Call is always on the lookout for more franchisees to come on board and is currently in talks with artists in Wiltshire and Berkshire. There are many great territories to be filled, including postcodes in and around Kent, Surrey, Essex, Cheshire, South Wales and the South West.
The ideal franchisee is a professionally trained hair and makeup artist who wants to focus on the bridal market in their local area, ultimately looking to build a part time hair and makeup business that can give them financial stability and freedom to pick and choose their work, and allow them to continue with their other projects at the same time.
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