Ovenclean Cooks Up Jamie Oliver Campaign

In a bid to highlight to customers that good cooking starts with a clean oven, Ovenclean has signed up to a new advertising campaign with JamieOliver.com.

The deal is part of a national marketing campaign, aimed at increasing awareness of the domestic cleaning franchise brand, promoting its services to customers and helping generate leads for its franchisees.

According to Anne Blee, Ovenclean’ s marketing director, the link with the popular TV chef’s website will help promote the importance of a regularly cleaned oven to successful cooking and associate the Ovenclean brand with high quality, innovation and a commitment to healthy eating.

“We’re delighted to have secured this opportunity to expose the Ovenclean brand in a colourful and imaginative way,” she commented. “The launch of our website last year was hugely successful and combined with a series of marketing initiatives contributed to the highest levels of customer enquiries we have seen in our fifteen year history.”

“We know that once a customer has experienced the Ovenclean service, invariably they rebook on a regular basis and recommend us to family and friends; our aim therefore from a marketing point of view, is simply to spread the word and encourage people to try the service!”

The JamieOliver.com campaign will include banner advertising, top tips on how to keep your oven clean and a competition in the Jamie Oliver newsletter for customers to win a top of the range Smeg microwave.