The launch of a user friendly website by Ovenclean has already had significant impact on the business, reports marketing director Anne Blee.

Due to its new website, www.ovenclean.com, the kitchen franchise has experienced a substantial increase in traffic and generating higher levels of customer enquiries for the franchise network.

The website is customer focused and includes easy to use features such as a quick free no-obligation quote tool. Visitors to the site simply add their name, post code and contact details to receive a call from their local franchisee.

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ChipsAway International has recruited Domino’s Pizza marketing guru Robin Auld.

The marketing wizard made his name building the Domino’s brand into the most recognisable in its sector. Auld has now been appointed marketing director at the automotive franchise.

ChipsAway was the first company to introduce on-the-spot paintwork repairs to the UK, challenging traditional body shop methods by providing high quality repairs within a matter of hours and at a fraction of the cost. The auto/part service franchise remains the dominant brand in cosmetic auto paintwork repairs market.

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One company that hasn’t felt the heat during the downturn is Ovenclean.

The reason the oven cleaning franchise is still prospering amid the worst recession since the 1930s, says CEO Julian Minwalla, is simple:

Hated chore

“Cleaning the oven is top of the most hated household chores list. Every householder has an oven, and ovens need to be cleaned regularly – all of which adds up to a massive potential marketplace for Ovenclean!”

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